November 20, 2023. The first one is best of keyword. Hey, everybody. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Gifford on local link building Get more link building tips from Greg to help you succeed in local search in this new Whiteboard Friday video: [w/ BONUS worksheet] #SEO #WhiteboardFriday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. New Releases Get the scoop on the latest and greatest from Moz. Whiteboard Friday. , review stars for product ratings)Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Then, we were able to get right to work on duplicates!Video Transcription. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. This week we're going to chat about how Google is giving us insight through their search results, their suggested searches, and their related searches into. Broad-to-narrow organization. Are you starting a new SEO testing program? 👩🏾🔬 Set yourself up for success with Emily's pro tips in this Whiteboard Friday episode! ️ #WhiteboardFriday…This was one of our most-watched Whiteboard Friday videos of 2021. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. Whiteboard Friday. g. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Crawl the test site. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. The quiz contains 50 questions and takes. 10 Tactics to Improve Blog Readership. The 55 Best Free SEO Tools: When doing professional SEO, paying for premium tools is typically worth it. Compare SEO Products. This week we're going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly. )Blog posts and those could have regular updates or be republished on a regular basis. Welcome to another edition of Whiteboard Friday. Gather Your SEO Data. Click "Shared Library". Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Configure Enhanced Measurements. Create exit portals where users will drop off. What I'm going to show you today is not going to be perfect. Option B, of course, being subdomains. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. This week we're going to chat about being intentional about the content investments that you make. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. In here, we need to: Click "Channel Groupings," select "Create a custom channel grouping". This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. If you are in the local space, you're going to want to check out Google Maps, which can send a tremendous amount of traffic. Outreach. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. Допис учасника Moz Moz 158 409 послідовників 5міс. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. A vanity URL could be a completely unique URL totally removed from your main URL. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The first ever Whiteboard Friday was posted on the “SEOmoz” blog on March 29th, 2007 (by co-originator Scott Willoughby). Click the button so that its setting is “On”. Those include: Web analytics - Google Analytics is free and very, very popular. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off," says today's host, Ross Simmonds. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. In order to complete the tracking, you’ll need to locate your site’s query parameter. This week I want to get a little down in the gritty details. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. We're filming this in the London HQ of Distilled. These journey maps can help to unite all of the different parts of the organization. Repeatable content ideas. Use this step-by-step…Google's Search Suggest automatically recommends popular searches as you type your query into the search field. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 3. Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. You're going to want to do a crawl. ) Site speed is a very easy setup and only includes adding one line of code to track how long it takes your pages to load. Explore how Moz drives ROI with a proven track record of success. It also gives your ideas room to grow with an infinite canvas designed for pen, touch, and keyboard. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Posted by u/ericb0 - 1 vote and 4 commentsSo here's five ways to think about doing those things, all focused around digital PR, link building, and content marketing. From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. Blog posts and those could have regular updates or be republished on a regular basis. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. My Favorite 5 Analytics Dashboards. In your website's internal search bar, type the word "seo" and click. 26 / 1,100 = 11. 99% of the time work really well together. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. Go from basic to a more advanced content strategy with Azeem in this Whiteboard. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. However, even with these set up, sometimes some. 10:10. Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. Video Transcription. Case Studies Explore how Moz drives ROI with a proven track record of success. 1. Whiteboard Friday. Keep it succinct. Needless to say, I managed to pencil it in my schedule after regaining consciousness. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool,. Moz API Power your SEO with our index of over 44 trillion links. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to talk a little bit about the SEO slog. Restoro 2. Office. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of. Today I'll be talking to you about the next search intent. ”. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Let's examine how Google determines these results and what factors go into influencing them. 3. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. 2. Instant downloads and streaming to your computer, tablet, or mobile device. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. In advance, you want to create some kind of personal or fake Twitter account that you can do some testing on. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand. Step 4: Now it’s time for the keyword map - the most important part of your SEO strategy. Community. New Feature: Moz ProIt's self-reinforcing. So if that person ever gets quoted, you can go along and take a look at that. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. New Feature: Moz Pro Surface actionable competitive intelClick on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Why Visual Assets > Infographics. So AI. Click on “Get Google Authorization Code. Moz DataOver 160,000 new top-level domains were registered yesterday. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Learn how this free tool provides insights into your site's performance,. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. It's such an easy thing to do. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's someone else's network. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $ (BIN)/gmp-fake. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of. Create one-to-one redirects. "Link Reclamation. Enjoy!-CJ_____. Learn how to forecast and demonstrate the value of your SEO efforts in this week's. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. You don't have to set up your own website, but at the same time you are. I'm annoyed at it, so we're going to talk about this a little bit. In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google. Whatever it is that you can drive people to use your product and really build trust in your product, you want to take advantage of that. 1. Click on the whiteboard image above to open. org, de. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. htaccess file by using mod_rewrite functionality. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. In this Whiteboard Friday, Rand covers the tactics that will help your content. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always. g. You build so you never search for another app to solve any problem. But guest posting and guest blogging can. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. And so let's compare and contrast the two worlds. Kavi outlines a four-step process for building resource and content libraries. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. Free Local SEO Tools That Belong in Your Kit: This post is a goldmine of local SEO tools, and all of them are 100% free. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound MarketingIn this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. There are some methodologies to do this. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. 1. The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. Case Studies Explore how Moz drives ROI with a proven track record of success. 1. Discover the value of Google Search Console for SEO, marketing, and business owners. This is the on-page SEO portion. If no information is returned, then you are a. Want to learn how Moz shoots Whiteboard Friday? Pick up some awesome tips on shooting, lighting, and editing whiteboard presentations. I'm going to put my keyword in the URL", those kinds of things. Browse MOZ's product catalog and select the items you want to include in the gift box. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. You're ranking number four. Then the third one is you can explore keyword sets. Probably driving more traffic than YouTube, driving more traffic than Yahoo!, driving more traffic than Bing. " Then, click the "Create a secret" button. Or you can play it in the player. Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. We talked about this in the past. 6. Moz Links API. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Basics of Local SEO. Pete, the marketing scientist for Moz, and I want to talk to you today about title rewrites. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. "The wonderful world of AI is changing rapidly. Second thing, engagement rate is a new metric in GA4. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. This is the founder and CEO, Will Critchlow. Probably driving more traffic than all three of those combined even. Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday. Using a Vibe Interactive Whiteboard for Effective Brainstorming. All About Anchor Text. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. In this week's Whiteboard Friday, get a refresher on what faceted nav is and. Setup of important services and tracking. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. Add them to my list in Keyword Explorer or Excel or Google Docs if you're using those and go to work. org. 8 Activated is a fully customizable window that fixes the use of a kit to solve and restore every type of problem that gets there. . Moz Links API Power your SEO with our index of over 44 trillion links. Ecommerce should pay attention to engines like Amazon or Etsy. I'm Tom Capper, Senior Search Scientist at Moz. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. Click on “Get Google Authorization Code. Engagement rate is not reverse UA bounce rate. All kidding aside, the idea of searcher task accomplishment is a. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. To do SEO you really only need 3 things to get started: a website, your brain, and data. Don't make assumptions and let the data help you along the way. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Create a workflow/process to keep an eye on dev changes and catch things early. Moz was the first & remains the most trusted SEO company. On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. Moz owns Followerwonk, so I'm getting to the free trial page for Moz Pro. In this article. Google has a finite amount of time it's willing to spend crawling your site, so if you’re having. Because, in 2018, links still do matter, still are an important part of SEO. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. It's something that should be maximized. Avg. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. Here's the amazing thing, though — 51% of search results have at least one. Click on the whiteboard image above to open a high-resolution version in a new tab!Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. For this example, we used a real estate website: Step 2: Click the items with errors: "Structured Data > hentry (markup: microformats. Completely characteristically, the Moz team has even shared the details of their production set-up in this WBF show, “Tips for Filming Whiteboard Presentations”. MozBar: The essential SEO toolbar. This is a question from Michael Cassatt. Next, you’ll be asked to select the Search Console property you want. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Number one, always create one-to-one redirects. Don't make assumptions and let the data help you along the way. The session, for many, many years, has been the core unit of Analytics data. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you. shares. When they're really done well, they can be effective ways of conveying a lot. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. The image caption. Tom Mansell. The same content (which only cost a few minutes’ time and an investment in colored dry erase markers) is repurposed. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. We've included some of our favorite episodes here, and find. And so let's compare and contrast the two worlds. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting, earning those links and mentions and social signals, user and. For reference, here's a still of this week's whiteboard! Video Transcription Hey there, Moz community! I'm so excited to be here with you today. Optimize for the business goal without sacrificing one and two. Moz Pro. You can even use free tools on your computer, Save for Web, and compress properly. Moz Pro Your all-in-one suite of SEO essentials. Howdy, Moz fans. In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google's guidelines and that can make a real impact for your site. GA4 Setup Checklist: Set up a GA4 property. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. Whiteboard Friday. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. . 🎯 Learn how in this new episode of Whiteboard Friday, with Alisa Scharf. The Moz Blog. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. 3. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. You go in and you take a look at every single tag, every single trigger, and every single variable. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. Contrary to popular opinion, high ranking pages aren't always the best targets for link building. It's something that should be maximized. Thank you so much for checking out this Whiteboard Friday. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Once your research is complete, each data point, insight, and potential narrative can become a valuable content asset. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. It's going to be a year where, again, many, many marketers engage in a ton of content investments and content marketing for a wide variety of purposes from SEO to driving traffic to growing their email newsletters and lists to earning links and attention and growing. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In my opinion, these concerns are largely unfounded. Her name is Pumpkin, and she's the. Your all-in-one suite of SEO essentials. Pageviews - The number of times that page has been viewed, even if it’s a repeat view. First, go to Google Adwords. " Hentry markup is used with content that needs to be syndicated. Subscribe via iTunes, SoundCloud, Stitcher, or RSS. And we'll see you again next week for another edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!2 days ago · Start by going to the Noteable app’s dashboard. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. Now, this keyword is so good because it actually fits into the funnel at the middle or at the bottom. Commonly in SEO, when we think about on-page optimizations, we're typically thinking about core places to include the keywords, such as the title, the H1, the URL within the content. Click the "View" link inside the "Audiences" box. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. Moz DataHere is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Moz Local. Check out Google Maps if you're in local. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whiteboard Friday. But for marketers, TikTok's greatest asset lies in its algorithm. As of this filming, both tools still exist. Now, we've built hundreds of these over the years at Aira. Welcome to Whiteboard Friday. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. Damage their search engine rankings. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: Build a story tracker from your report findings. Join Us! By: Amin Forout. This week we're chatting about linking externally and linking internally, and some of the risks and rewards that are involved. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. Pick a time period that makes sense for how often you're going into the container. This week, we're talking about advanced on-page optimization. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Check it out and come join us. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. You can see Wikipedia doing this. They're more likely to link to that than a homepage. We've included some of our favorite episodes here, and find. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. Hi. Then, that way, it becomes a one-to-many thing rather than a one-to-one thing. Join and build community. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Welcome to the latest edition of Whiteboard Friday. SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. These videos not only attract a lot of attention from SEOs around the world, but also attract a significant number of links, embeds, and social shares; therefore increasing site traffic for Moz. If you already use Google Analytics all you need to do is click Admin > Create property to set up your brand new GA4 property. I wanted to share something with you that has been really powerful for the businesses we've been working with in the last year or so about building community. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. They are counted slightly differently. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. Welcome back to another edition of Whiteboard Friday. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Then, we were able to. Click on the whiteboard image above to open a high-resolution version in a new tab!. In this week's edition of Whiteboard Friday with Tom Mansell, you'll learn how you can get started with SEO forecasting today with just four things! #WhiteboardFriday 36 1. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Optimizilla is one. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. . I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.